|
|
 |
|
|
|
Permit Green Permission E-Mail Marketing
Solution is a end-to-end solution that can handle everything from opt-in e-mail
capture, E-Mail Database Creation, Campaign Management and Post Campaign Analysis.
OPT-IN CUSTOMER E-MAIL CAPTURE:
Multiple Customer Information Points possible on your website:
As per your website’s current design, multiple e-mail capture points can be deployed.
Some examples of such points include opt-in e-mail subscription for information, newsletter,
request for proposal, downloads, or any other form of customer registrations.
Manages opt-in permission of customers at every information capture point:
All information capture requires to be on an opt-in basis. (Customers may or may not
agree to receive future communication – hence an ‘unsubscribe’ facility is imperative.).
Can be customized for any kind of form on the website:
The opt-in form can be customized to collect only name and e-mail or can be a form that requests
detailed customer information – like DOB, Gender, Address, Country, Profession, Monthly Earnings etc.
Seamless integration of information capture pages on the website:
The forms on the website seamlessly integrate with Permit Green's Hosted server Solution and can be customized
to reflect the look and feel of any website.
|
|
|
|
|
|
MAIL MANAGEMENT:
Prevents Coagulation of database with junk / invalid e-mails and e-mail
ids submitted in proxy without permission:
All mails are fully validated before they get categorized into Permit Green.
100% Spam proof database collection process in compliance with US anti-Spam laws.
Fully automated subscription and un-subscription management:
No need to worry about un-subscription or subscription management. PermitGreen
ensures this is managed without any manual intervention when a respondent clicks
on the un-subscribe link in a mail. Ensures that email messages are never sent
accidentally to un-subscribed customers
Automatic Cleaning up of Mailing list based on hard/soft bounce:
Permit Green Software automatically cleans up your database to instantly
update email addresses which have bounced back because the address no longer
exists, or was rejected by the mail server.
Double checking of un-subscription requests:
Just in case, clicking on the un-subscribe link was done accidentally,
the un-subscription process is confirmed on separate page, where it is
expedited as a two step process.
CAMPAIGN MANAGEMENT:
Built-in WYSIWYG editor to create professional Messages:
The powerful html editing tools of Permit Green help you create professional
looking campaigns. Once a campaign is designed and spliced, it can be created
with Permit Green using simple point and click tools. The system generates the html code.
Personalized Emails:
Permit Green helps send personalized e-mails with the names of the recipients picked up from the
database.
Email Preview and Test Mailing:
Premit Green enables you to view composed campaigns before broadcasting. Further fine-tuning
in terms of modifications / design changes/ text editing etc. can be done.
Once the campaign is ready, you can also test mail it to see what it looks like when received
through e-mail. This ensures that there are no errors after launching the entire campaign. This
will also be an opportunity to check if your message displays properly on free mail services
like Hotmail, Yahoo, AOL etc.
BROADCAST MAILING:
Sort and Shortlist mailing database :
Use Permit Green’s mail sorting system to parametrically select a database of e-mails to
whom the campaign needs to be sent.
Save Selection:
If required for future usage, every selection can be saved and retrieved later.
Hassle free broadcasting:
No monitoring required during Broadcast of large sized database. Permit Green can send
mails on a continuous basis from start to finish.
POST BROADCAST ANALYSIS:
Fully Measurable Results:
Permit Green’s statistical reporting features gives the marketer comprehensive data to
evaluate the success of every campaign. What’s more, it also provides the necessary intelligence
to better strategic communications and improved ROI based on past campaigns analysis.
Cross Application and Cross Campaign Analysis:
Based on responses, the Marketer can arrive at strategic decisions on efficacy across a variety
of online marketing applications including Newsletters, Alerts and Reminders, Promotional Strategy,
Contests and Sweep Stakes, Discounts, Survey and CRM.
Campaign Reports :
Permit Green generates reports of statistics including total mails sent, number of mails received
and bounced mails. This includes hard bounces (E-mail addresses which do not exist) and soft bounces
(e-mails that get rejected / returned from the recipient mail server)
Tracks and Reports email open rates and successful click-throughs :
For every campaign, the e-mail open rate is reported. Further to gauge response
the successful click through rate is also recorded.
|
|
|
|
|
|