Step 1:
Once Permit Green is implemented on your existing website, it enhances the ability of the website to capture opt-in e-mail details of visitors on the website, by offering them useful information in the form of Downloadable components.

A link is placed on the relevant pages of the website which takes the visitor to the opt-in e-mail capture page that is customized to match the look and feel of the existing website. In general we recommend only to capture Name and E-mail id of the Customer. But if the situation demands it, more information such as Country, Address, Phone Number, Age, Gender, Education, Occupation etc. can be captured.

All e-mail captured by Permit Green is validated and only genuine e-mails will receive the requested information.

Step 2:
Once Permit Green is implemented on the Website, the site can be marketed through paid and non-paid methods to increase traffic. This means that the investments made on Search Engine Optimization (SEO), Search Engine Marketing (SCM) through PPC advertising, and other Online and Offline Advertising methods will achieve substantially higher returns on the Investment. This is because the site now builds a growing database of interested customers, who other wise would have left the site without a trace.

With Permit Green having been implemented the site works like it is on steroids capturing an ever growing database of prospective customers who can be induced to buy your products and services at some point in the future, through strategic e-mail marketing.

Step 3:
Permit Green’s back end Marketer’s dash board allows you to manage the Prospective Customer Database effectively. Depending on the nature of the implementation and degree of customization, the database has substantial intelligence that can be used effectively for Personalized and Targeted E-mail Campaigns.

With Permit Green’s Campaign Manager, you can create eye popping E-mail Rich Media Campaigns using the standard Templates available. Devise a Communication Strategy, Develop hard selling Creative and Set it up using the Campaign Manager. Test the Campaign well and Broadcast mail it to a selected Target group of opt-in customers.

Step 4:
The Campaign Manager provided Campaign performance reports, which tracks, Number of successful mail deliveries, Open rates and Click through rates. Other data such as Soft bounces, Hard bounces and Un-subscription rates are also tracked. If a campaign has not performed well, creative audits can be conducted to evaluate the reasons for poor performance. The subsequent campaigns should attempt to fix strategic and creative communication issues to achieve better performance over past campaigns.

Well planned Strategic Communication executions help in understanding your customers better. Over a period of time one can learn how to maximize sales – A process we call “Conversion through Conversations”